Difference between revisions of "Resources and Literature"

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(Marketing Strategies for Social Entrepreneurship)
(Marketing Strategies for Social Entrepreneurship)
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===Marketing Strategies for Social Entrepreneurship===
 
===Marketing Strategies for Social Entrepreneurship===
 
*Volkmann, C., Tokarski, K.O., and Ernst, K. (Eds.) (2012): [http://link.springer.com/book/10.1007%2F978-3-8349-7093-0 ''Social Entrepreneurship and Social Business. An introduction and discussion with case studies''], Wiesbaden: Gabler Verlag/Springer Fachmedien. Recommendation: Chapter 7 - ''Selling good: The big picture of marketing for social enterprises''
 
*Volkmann, C., Tokarski, K.O., and Ernst, K. (Eds.) (2012): [http://link.springer.com/book/10.1007%2F978-3-8349-7093-0 ''Social Entrepreneurship and Social Business. An introduction and discussion with case studies''], Wiesbaden: Gabler Verlag/Springer Fachmedien. Recommendation: Chapter 7 - ''Selling good: The big picture of marketing for social enterprises''
*[http://www.setoolbelt.org/resources/96 Alter, S.K., 2000. Managing the Double Bottom Line: A business planning reference guide for social enterprises, Save the Children] - Download Chapter 5: The Marketing plan
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*Alter, S.K. (2000):[http://www.setoolbelt.org/resources/96 ''Managing the Double Bottom Line: A business planning reference guide for social enterprises''], Save the Children. Recommendation: Chapter 5 - The Marketing plan
 
*[http://bssec.org.uk/links-downloads/ Birmingham & Solihull Social Economy Consortium] links and downloads
 
*[http://bssec.org.uk/links-downloads/ Birmingham & Solihull Social Economy Consortium] links and downloads
 
*Social Enterprise Marketing Toolkit by Octopus Strategies: [https://www.youtube.com/watch?v=YghFsaoHrkI Module 1], [https://www.youtube.com/watch?v=wAZ8eMtWuAE Module 2 part 1], [https://www.youtube.com/watch?v=rFKeinL8atc Module 2 part 2], [https://www.youtube.com/watch?v=kVsNiOA6Ql8 Module 3], [https://www.youtube.com/watch?v=a4a__tyB8QQ Module 4]
 
*Social Enterprise Marketing Toolkit by Octopus Strategies: [https://www.youtube.com/watch?v=YghFsaoHrkI Module 1], [https://www.youtube.com/watch?v=wAZ8eMtWuAE Module 2 part 1], [https://www.youtube.com/watch?v=rFKeinL8atc Module 2 part 2], [https://www.youtube.com/watch?v=kVsNiOA6Ql8 Module 3], [https://www.youtube.com/watch?v=a4a__tyB8QQ Module 4]

Revision as of 11:49, 23 February 2021

Repository of ongoing CLLC Course 2020

  • Access our lecture recordings and download learning materials here

A. Identifying Challenges and Setting Goals

Introduction, Social Innovation and Motivation

Defining Social Entrepreneurship

The Need for Systems Thinking / Empathy / Problem Definition

Design Thinking

B. Designing Ideas

Product and Service Design

Overview of Social Entrepreneurship Business Models Part 1

Overview of Social Entrepreneurship Business Models Part 2

Innovative Networks, Consultanicies, Associations...

C. Designing the Business Model

The SE Business Plan

Financing Models for SE

Marketing Strategies for Social Entrepreneurship

Further Information

D. Revision and Evaluation

Measuring Social Impact