Resources and Literature: Difference between revisions

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===Marketing Strategies for SE===
===Marketing Strategies for SE===
*[http://link.springer.com/book/10.1007%2F978-3-8349-7093-0 Volkmann, C., Tokarski, K.O., and Ernst, K. (eds.) 2012. Social Entrepreneurship and Social Business. An introduction and discussion with case studies, Springer] - chapter 7: Selling good: The big picture of marketing for social enterprises;
*[http://link.springer.com/book/10.1007%2F978-3-8349-7093-0 Volkmann, C., Tokarski, K.O., and Ernst, K. (eds.) 2012. Social Entrepreneurship and Social Business. An introduction and discussion with case studies, Springer] - chapter 7: Selling good: The big picture of marketing for social enterprises;
*[http://www.virtueventures.com/files/mdbl.pdf Alter, S.K., 2000. Managing the Double Bottom Line: A business planning reference guide for social enterprises, Save the Children] - chapter 5: The Marketing plan
*[http://www.setoolbelt.org/resources/96 Alter, S.K., 2000. Managing the Double Bottom Line: A business planning reference guide for social enterprises, Save the Children] - Download Chapter 5: The Marketing plan
*[http://bssec.org.uk/links-downloads/ Birmingham & Solihull Social Economy Consortium] links and downloads
*[http://bssec.org.uk/links-downloads/ Birmingham & Solihull Social Economy Consortium] links and downloads
*Social Enterprise Marketing Toolkit by Octopus Strategies: [https://www.youtube.com/watch?v=YghFsaoHrkI Module 1], [https://www.youtube.com/watch?v=wAZ8eMtWuAE Module 2 part 1], [https://www.youtube.com/watch?v=rFKeinL8atc Module 2 part 2], [https://www.youtube.com/watch?v=kVsNiOA6Ql8 Module 3], [https://www.youtube.com/watch?v=a4a__tyB8QQ Module 4]
*Social Enterprise Marketing Toolkit by Octopus Strategies: [https://www.youtube.com/watch?v=YghFsaoHrkI Module 1], [https://www.youtube.com/watch?v=wAZ8eMtWuAE Module 2 part 1], [https://www.youtube.com/watch?v=rFKeinL8atc Module 2 part 2], [https://www.youtube.com/watch?v=kVsNiOA6Ql8 Module 3], [https://www.youtube.com/watch?v=a4a__tyB8QQ Module 4]

Revision as of 09:15, 1 April 2020

SELC Repository

  • Access our lecture recordings and download learning materials here

A. Identifying Challenges and Setting Goals

Introduction, Social Innovation and Motivation

Defining Social Entrepreneurship

The Need for Systems Thinking / Empathy / Problem Definition

Design Thinking

B. Designing Ideas

Product and Service Design

Overview of SE Business Models Part 1

Overview of SE Business Models Part 2

Innovative Networks, Consultanicies, Associations...

C. Designing the Business Model

The SE Business Plan

Financing Models for SE

Marketing Strategies for SE

Further Information

D. Revision and Evaluation

Measuring Social Impact