Vision

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"Vision is an idealistic projection of the company in an undefined future, in a mature and successful position. Vision is not a dream and not a fantasy. It is an idealistic projection of what the company might be and might achieve."

Bratianu, C. and Balanescu, G.V. (2008). Vision, Mission and Corporate Values: A Comparative Analysis of the Top 50 U.S. Companies. "Management and Marketing", 3(3), 19-38.