Assignment 3: Pitching your Innovation Idea (2021)

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Present your pitch with your team on Tuesday, May 18, at 16 30 CET during plenary session.

A pitch is very common in the start-up scene. Whenever you have to present your idea in front of customers, investors or other stakeholders, it is called a pitch. The tricky thing about it: You only have a limited amount of time.

Basically, a pitch is presenting your business plan (or the business model canvas) verbally. With the limited amount of time you should be very precise, clear and structured but still deliver a stimulating presentation to get the attention of your audience.

Look for tips on the internet on how to pitch, for example here:

For example this video on the elevator pitch

How to pitch within this seminar

  • For the session on May 18 we ask you to pitch your idea within three minutes during the session.
  • It is up to you to decide on how you wish to do that. A classical way is to present using PPT slides. But there are also alternative ways for example:
  • a role play
  • a short video or animation
  • pictures of a physical or digital model
  • a storyboard
  • ......

Be creative and take these principles seriously:

  • You only have three minutes
  • Stick to the essentials: what is the problem, how do you solve it, who benefits?
  • Speak without jargon - everybody needs to understand

After the pitch you will get 10 minutes feedback from the audience which is a very important development step in your process. Likewise, make sure you also give feedback to others!