"..techniques and responsibilities which aim to gain new customers and new markets. Essentially it sets out a standard approach to develop new opportunities, either from within existing accounts or by proactively targeting."
From: Advanced Glossary (2013). SESP: Social Entrepreneurship Strategy Planning. Retrieved from: http://cms.sesp-project.eu/EN/index456a.html?id=67&tx_a21glossaryadvancedoutput_pi1[char]=all&cHash=e5075e35c2