Cradle to Cradle

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"The design and production of products of all types in such a way that at the end of their life, they can be truly recycled (upcycled), imitating nature’s cycle with everything either recycled or returned to the earth, directly or indirectly through food, as a completely safe, nontoxic, and biodegradable nutrient."

From: Encyclopedia Corporate Social Responsibility (2013). Springer Berlin Heidelberg, Retrieved from: