Seminar Minutes and References Session 10, 7th of June 2016

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Session topic

Phase C: Designing the Business Model

C.3 Marketing the Social Entreprise

Session date: Tuesday, 7th of JUne 2016, 16 00 - 17 30 pm CET

Agenda

  • Thematic input: Marketing for Social Entrepreneurship by Dr Yasmine Kaiser, HfWU Nürtingen-Geislingen, Germany
  • Thematic input: Promoting the Social Enterprise by Dr Carmen Acatrinei, ASE Bucharest, Romania
  • Seminar sequence and assignments

Session slides and recordings

  • you can access the slides and recordings on ILIAS (open access)

Interactive polls

  • Participants were asked if marketing for a social entreprise is different to conventional marketing

    Participants were asked if marketing for a social entreprise is different to conventional marketing

  • Many participants have already bough a product only because of its mission

    Many participants have already bough a product only because of its mission

  • Website, social media and word-of-mouth are the three preferred marketing tools

    Website, social media and word-of-mouth are the three preferred marketing tools

Next steps for active participants

Assignment 2 - Field Research

Assignment 3 - Design your business

Overview of the workflow for assignment 3
  • Read the detailed description of this assignment
  • Write a very short outline of your own ideas on the wiki until 23rd of May (please catch up in case)
  • You find an area for this on your wiki group page, please write directy on the page (no uploads please!)
  • Meet with your team to make a time/work plan until the final presentation (21.06.16) and the submission date (24.06.16)
  • Download the business plan template and create a shared document for collaborative editing
  • You may use the design thinking tool kits for elaborating your ideas
  • You may organise your working steps in parallel to the theory inputs (Finance, 31.04.|Marketing, 07.06.|Evaluation, 14.6.)

Further references

Participant map

Please add your location to our interactive map, if you have not done so yet:

Our seminar on Facebook

Next Session: D.1 Revision and Evaluation

Session date: Tuesday, 14th of June 2016, 16 00 - 17 30 pm CEST

D.1 Measuring social impact with Dr Linda Kleemann, Heldenrat e.V.

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