Diversification

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"a Business Development strategy allowing a company to enter additional lines of business that are different from the current products, services and markets."

From: Advanced Glossary (2013). SESP: Social Entrepreneurship Strategy Planning. Retrieved from: http://cms.sesp-project.eu/EN/index456a.html?id=67&tx_a21glossaryadvancedoutput_pi1[char]=all&cHash=e5075e35c2