Session 10 - Tuesday, April 20, 2017

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Session topic

Phase C: Designing the Business Model C.3 Marketing the Social Entreprise

Session date: Thursday, 20th of April 2017, 16 00 - 17 30 pm CET

Agenda

  • Thematic input: Marketing strategies for social enterprise with Carmen Acatrinei, ASE Bucharest and Rob Warmenhoven, VHL Larenstein
  • Interactive reflection on marketing channels
  • Seminar sequence and assignments

Session slides and recordings

Next steps for active participants

  • Listen to lecture recording Measuring Social Impact by Dr. Linda Kleemann, Heldenrat e.V.
  • Reflect on how you intend to measure social impact for your own business

Preparation for the upcoming session

Assignment 2: Field Research

  • Read the assignment description
  • Complete your case study report by 19th of May
  • You will receive access to an individual upload area for this report

Assignment 3: Design your Business

  • Read the assignment description
  • Work with the business plan report template
  • As a team you work now on the elements of the group part, this will be presented on 2nd of May based on this PPT template
  • Individually you work on the individual part of the report, submission is also on the 19th of May
  • You will receive access to an individual upload area for this report
  • participants travelling to Arnhem will complete the group part of this assignment during the workshop. These business ideas will then link to the urban/landscape context of Arnhem

Further references

Participant map

Please add your location to our interactive map, if you have not done so yet:

Our seminar on Facebook

Next Sessions

D.1 Revision and Evaluation

Session date: Tuesday, 25th of April 2017, 16 00 - 17 30 pm CET

  • Preparation: Listen to lecture recording Measuring Social Impact by Dr. Linda Kleemann, Heldenrat e.V.
  • Classroom discussion on impact evaluation

D.2 Tutoring Session

Session date: Thursday, 27th of April 2017, 16 00 - 17 30 pm CET

  • discussion with tutors on your business ideas in parallel rooms

D.3 Final Presentation

Session date: Tuesday, 2nd of May 2017, 16 00 - 17 30 pm CET

  • teams present their business ideas